" [I]t's an easy and fun read with up-to-date advice on how to succeed in a business that gets more challenging (and gets more challenged) every passing day." - Rich Appel, Goodreads
Description:
Description:
Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers.
Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue.
This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you're a radio programmer, radio blogger or radio station owner - this book is for you.
"What an informative and entertaining read! Gary Begin delves into the pertinent issues of broadcasting with intelligence, wit and passion. He puts it words that those of us who are/were in the business can relate to, yet can easily be appreciated by fans of radio and podcasts." - Maineiac, Goodreads
My schedule is so hectic during the day; I often have little time for personal writing. I’ll be writing reports for my clients but few articles or on my Podcasting book. That writing comes during the night.
To be honest, I must fight off extreme fatigue and forgetfulness due to a chronic condition I possess. Coffee is my new best friend and I feel like leaving my entire estate when I die to Juan Valdez. I can relate to why people drink so much coffee.
My office looks like Yucca Flats after the blast. But creative people are not necessarily the most organized and I hold true to that statement. Everything is within reach and I throw out paper I haven’t looked at every three months or so. It’s important to write every day to keep your creative juices going.
GUEST POST
A Day in my Writing Life
My schedule is so hectic during the day; I often have little time for personal writing. I’ll be writing reports for my clients but few articles or on my Podcasting book. That writing comes during the night.
To be honest, I must fight off extreme fatigue and forgetfulness due to a chronic condition I possess. Coffee is my new best friend and I feel like leaving my entire estate when I die to Juan Valdez. I can relate to why people drink so much coffee.
My office looks like Yucca Flats after the blast. But creative people are not necessarily the most organized and I hold true to that statement. Everything is within reach and I throw out paper I haven’t looked at every three months or so. It’s important to write every day to keep your creative juices going.
About the author:
Gary Begin, the founder and president of Sound Advantage Media, a radio programming consulting firm, possesses over thirty years of radio programming experience. Begin's programming and on-air experiences have included diverse markets such as Tampa and Sarasota, FL, Providence, RI, Saginaw, MI, Hagerstown, MD, Columbus, GA, Portland and Waterville, ME. Begin attended Dean College in Franklin, MA and has continued to enhance his skills with regular attendance at many programming seminars. In addition to Sound Advantage Media, Begin also owns Gary Begin Voice Talent, providing voice talent services for clients all across the United States.
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